On branding

I have worked with many groups recently that have problems comprehending what a brand is. Here is a simple attempt to help As I tell others I don’t expect people to need to understand the ins and outs of branding. Same as I don’t expect someone to know how to make sausage. I just expect them to consume it. […]

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Dealing with social media trolls

Maybe it is because the holidays brings out the best in us all, but I have seen a lot of people talking about how do deal with negative people AKA trolls on social media. I would suggest taking the approach that many universities have which is to make a social media response guide. The first […]

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FIU Calendar now open sourced

Since I know people are always looking for calendars I thought I would mention that we just open sourced ours today Here is a live example http://calendar.fiu.edu/ Here is the github repo https://github.com/fiuwebteam/Calendar We would love to be able to collaborate with other institutions to make this a stronger tool. For those of you here […]

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Dont forget your website is still there – Post site launch checklist

Your site launch has come and past and our course you used our site launch checklist. But now you need to be sure to keep on top of your site so it doesn’t become dated and unfunctional. So that that ends we created a post site launch checklist. Our list includes but is not limited to: View […]

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Inbound linking strategy to get to the top listing on google fast

Approximately 1 week ago we launched a site for our client the FIU President’s Council. This was a brand new site starting from scratch, not an existing site. We had great on-page SEO, meaning we have page titles, meta tags, headers etc. But for a site that is undiscovered or not yet relevant,  even the best […]

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