I have been thinking about lots of things strategy-wise recently, things that I need to work on and decided to open it up to the bigger community. I do have a future post in the works about what we are doing well so expect that soon. What do we need to work on: Single sources […]
How you can be successful with a one stop centralized enrollment model
Imagine this scenario: a student gets sent to financial aid to take care of an issue only when they arrived the registrar has places a hold and they are sent across campus This is a scenario that has played out on most college campuses. We have a separate office for each enrollment function. We push […]
What we can learn about event coverage from the “second screen” tv experience
While watching an episode of Conan I saw an ad for the Conan second screen experience called the “Team Coco” app. For those of you who have not heard of it, it encourages you to watch the TV show and follow along with your tablet for other viewer’s commentary and extended content. So this made […]
What social media can teach us about marketing in other mediums
Social media has brought about one of the biggest shifts in marketing and communications planning in years. Many are still trying to catch up. We should spend some time reflecting on what social media can teach us about marketing via other avenues. In social media the accepted norms are all about being simple, truthful and […]
CMS selection for YOUR institution
On all higher ed web listservs there is a monthly discussion that comes up about what CMS to select. My advice trust no one, myself included. Content management system selection is a long, unsexy process but it is a process that you need to spend the time to do for yourself. A CMS needs to […]
Starting a client project right
We have been honing our skills at taking on clients over the last year so I wanted to share a few documents that help us get off to the right foot. New client marketing survey ( send this before first meeting to get their ideas) Project service agreement ( this doc is kind of overkill […]
On branding
I have worked with many groups recently that have problems comprehending what a brand is. Here is a simple attempt to help As I tell others I don’t expect people to need to understand the ins and outs of branding. Same as I don’t expect someone to know how to make sausage. I just expect them to consume it. […]
FIU Calendar now open sourced
Since I know people are always looking for calendars I thought I would mention that we just open sourced ours today Here is a live example http://calendar.fiu.edu/ Here is the github repo https://github.com/fiuwebteam/Calendar We would love to be able to collaborate with other institutions to make this a stronger tool. For those of you here […]
Dont forget your website is still there – Post site launch checklist
Your site launch has come and past and our course you used our site launch checklist. But now you need to be sure to keep on top of your site so it doesn’t become dated and unfunctional. So that that ends we created a post site launch checklist. Our list includes but is not limited to: View […]
Inbound linking strategy to get to the top listing on google fast
Approximately 1 week ago we launched a site for our client the FIU President’s Council. This was a brand new site starting from scratch, not an existing site. We had great on-page SEO, meaning we have page titles, meta tags, headers etc. But for a site that is undiscovered or not yet relevant, even the best […]