I have been thinking about lots of things strategy-wise recently, things that I need to work on and decided to open it up to the bigger community. I do have a future post in the works about what we are doing well so expect that soon. What do we need to work on: Single sources […]
Imagine this scenario: a student gets sent to financial aid to take care of an issue only when they arrived the registrar has places a hold and they are sent across campus This is a scenario that has played out on most college campuses. We have a separate office for each enrollment function. We push […]
While watching an episode of Conan I saw an ad for the Conan second screen experience called the “Team Coco” app. For those of you who have not heard of it, it encourages you to watch the TV show and follow along with your tablet for other viewer’s commentary and extended content. So this made […]
Social media has brought about one of the biggest shifts in marketing and communications planning in years. Many are still trying to catch up. We should spend some time reflecting on what social media can teach us about marketing via other avenues. In social media the accepted norms are all about being simple, truthful and […]
On all higher ed web listservs there is a monthly discussion that comes up about what CMS to select. My advice trust no one, myself included. Content management system selection is a long, unsexy process but it is a process that you need to spend the time to do for yourself. A CMS needs to […]
We have been honing our skills at taking on clients over the last year so I wanted to share a few documents that help us get off to the right foot. New client marketing survey ( send this before first meeting to get their ideas) Project service agreement ( this doc is kind of overkill […]
I have worked with many groups recently that have problems comprehending what a brand is. Here is a simple attempt to help As I tell others I don’t expect people to need to understand the ins and outs of branding. Same as I don’t expect someone to know how to make sausage. I just expect them to consume it. […]
Since I know people are always looking for calendars I thought I would mention that we just open sourced ours today Here is a live example http://calendar.fiu.edu/ Here is the github repo https://github.com/fiuwebteam/Calendar We would love to be able to collaborate with other institutions to make this a stronger tool. For those of you here […]
Your site launch has come and past and our course you used our site launch checklist. But now you need to be sure to keep on top of your site so it doesn’t become dated and unfunctional. So that that ends we created a post site launch checklist. Our list includes but is not limited to: View […]
Approximately 1 week ago we launched a site for our client the FIU President’s Council. This was a brand new site starting from scratch, not an existing site. We had great on-page SEO, meaning we have page titles, meta tags, headers etc. But for a site that is undiscovered or not yet relevant, even the best […]