Topic: Social Media

What we can learn about event coverage from the “second screen” tv experience

While watching an episode of Conan I saw an ad for the Conan second screen experience called the “Team Coco” app. For those of you who have not heard of it, it encourages you to watch the TV show and … Continue reading

Posted in Social Media, Strategy | Comments Off

What social media can teach us about marketing in other mediums

Social media has brought about one of the biggest shifts in marketing and communications planning in years. Many are still trying to catch up. We should spend some time reflecting on what social media can teach us about marketing via … Continue reading

Posted in Social Media, Strategy | Comments Off

Social medias role during a crisis

Many times I think people look at social media as one of the mediums where you canned releases or text messages go. I think this is a bad practice, social media needs more of a focus and more¬†immediacy¬†in an emergency … Continue reading

Posted in Crisis, Social Media | 3 Comments

Social Media mashups / hubs – no value added

I must admit I had my team queued up to tackle this as a project. We had wireframes, etc. Then it hit me where is the value added? I couldn’t answer my own question so we shelved the project. For … Continue reading

Posted in Social Media | Comments Off

Dealing with social media trolls

Maybe it is because the holidays brings out the best in us all, but I have seen a lot of people talking about how do deal with negative people AKA trolls on social media. I would suggest taking the approach … Continue reading

Posted in Social Media | Comments Off