Topic: Social Media

What we can learn about event coverage from the “second screen” tv experience

Posted on January 23, 2013 by mherzber

While watching an episode of Conan I saw an ad for the Conan second screen experience called the “Team Coco” app. For those of you who have not heard of it, it encourages you to watch the TV show and … Continue reading →

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What social media can teach us about marketing in other mediums

Posted on January 14, 2013 by mherzber

Social media has brought about one of the biggest shifts in marketing and communications planning in years. Many are still trying to catch up. We should spend some time reflecting on what social media can teach us about marketing via … Continue reading →

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Social medias role during a crisis

Posted on December 19, 2012 by mherzber

Many times I think people look at social media as one of the mediums where you canned releases or text messages go. I think this is a bad practice, social media needs more of a focus and more immediacy in an emergency … Continue reading →

Posted in Crisis, Social Media | 3 Comments

Social Media mashups / hubs – no value added

Posted on December 17, 2012 by mherzber

I must admit I had my team queued up to tackle this as a project. We had wireframes, etc. Then it hit me where is the value added? I couldn’t answer my own question so we shelved the project. For … Continue reading →

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Dealing with social media trolls

Posted on December 7, 2012 by mherzber

Maybe it is because the holidays brings out the best in us all, but I have seen a lot of people talking about how do deal with negative people AKA trolls on social media. I would suggest taking the approach … Continue reading →

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