Monthly Archives: January 2013
What are we not doing well – reflections on the higher ed community
I have been thinking about lots of things strategy-wise recently, things that I need to work on and decided to open it up to the bigger community. I do have a future post in the works about what we are … Continue reading
Posted in Leadership, Strategy
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How you can be successful with a one stop centralized enrollment model
Imagine this scenario: a student gets sent to financial aid to take care of an issue only when they arrived the registrar has places a hold and they are sent across campus This is a scenario that has played out … Continue reading
Posted in Governance, Strategy
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What we can learn about event coverage from the “second screen” tv experience
While watching an episode of Conan I saw an ad for the Conan second screen experience called the “Team Coco” app. For those of you who have not heard of it, it encourages you to watch the TV show and … Continue reading
Posted in Social Media, Strategy
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How a timid marketer can become comfortable with web
I have worked many a time with people who are competent and confident marketers who are intimidated by the web. When I encounter someone who is having this experience I always talk to them about their marketing goals, what they … Continue reading
Posted in Leadership
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What social media can teach us about marketing in other mediums
Social media has brought about one of the biggest shifts in marketing and communications planning in years. Many are still trying to catch up. We should spend some time reflecting on what social media can teach us about marketing via … Continue reading
Posted in Social Media, Strategy
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Build YOUR institutions “right” web team
You now have your ducks in a row and are getting the resources you have desired. How do your build the right team? Get your mission and campus needs and it is easy. In order to provide web leadership for … Continue reading
Posted in Governance, Leadership
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Moving from an army of one to a team of many
It a hard transition to go from doing it all to breaking up responsibilities and relying on others to do things at the caliber you expect but it is necessary to be a successful leader or team member. Thinking back about my transition over the last … Continue reading
Posted in Leadership
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Matt is the Director of Web Communications at Florida International University. With over thirteen years higher ed experience. He has worked as a designer and strategist for various higher ed institutions. Matt is active in the higher ed and local Miami communities in advocating for the use of web technologies as a speaker and community leader. He is also a co-founder of the BlogHighEd blog network.
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