Tuesday, April 8th, 2008...April 8, 2008
Do you have new media haters? - Call for feedback
This is a call for feedback. I want to pool resources for how we can tackle the problem of adoption of new media. This can be social media, web in general, video or whatever.
- Do you struggle to convince people why something may be better served on the web only to be told of we will just do print?
- Do you hear RSS is pointless because nobody uses it.
- Do you have people telling you we can’t do social media because someone might say something bad?
Tell me your story what did they say, how did you rebut how did you educate them. How did you work to convince them?
If you don’t want to comment send your comment in email mherzberger [at] gmail [dot] com. I want to work up a post of this and summarize peoples problems and solutions.
Thanks for your help!
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2 Comments
April 8th, 2008 at April 8, 2008
This is a great topic…on the print v. web topic, I often stress that moving content online will allow it to be indexed by search engines and, therefore, read by lots more eyes.
For faculty members, this can be a big plus because it adds well-organized, professional content to their google results.
This also neatly skips over the compromise of just posting a pdf of the print piece.
May 8th, 2008 at May 8, 2008
This biggest problem I’ve encountered is that faculty and staff feel its just “one more thing to have to do”. Its a chore to blog, participate, etc. and isn’t marketing someone else’s job anyway?
I can understand this, but I see it as everyone’s job to help build the community. We’re just taking the on-campus, in-classroom community and extending it online. Yes, it helps the marketing, but its not really about that. Its about being authentic and transparent and giving others a real inside look. Most people on my campus embrace the Web but don’t really understand its strengths and goals.
Social media does scare our traditional media people. People could say bad things about us! The horror! People say the same things offline. Why don’t we learn to take criticism and fix the legitimate problems? Then again, looking at the typical YouTube comment doesn’t inspire much hope in humanity.
I’m working on a more articulated plan to encourage the campus community to participate. If I come across any miracles, I’ll certainly share them.
An aside: For RSS to become mainstream, it needs to be marketed differently - for one, we need to stop calling it RSS, that doesn’t mean much to most people. We haven’t adequately demonstrated its usefulness. There will probably need to be simpler browser integration.