Comments on: Social media manager … hopefully coming to a campus near you

By: Assigning value to determine ROI - Karlyn Morissette

Assigning value to determine ROI - Karlyn Morissette — Fri, 03 Oct 2008 00:01:49 +0000

[...] their Return on Investment, or ROI. In my now infamous debate with Matt Herzberger on his blog on Friday, the subject of how you measure ROI for things that are not so easily quantifiable came up. The [...]

By: strategy poker-online

strategy poker-online — Tue, 22 Jul 2008 14:32:31 +0000

poker-online game cheat poker-online

By: SlideRoom Blog - NAGAP Survey: Marketing and Recuiting

SlideRoom Blog - NAGAP Survey: Marketing and Recuiting — Fri, 04 Apr 2008 16:53:33 +0000

[...] The part I feel is missing from the whole report is the qualitative “ease” of the application process. Many applicants begin the process, but back out once they see how cumbersome everything is. This is particularly true of submitting creative materials. Most universities are almost impossible to apply to. As a side note, universities wanting to really help their visibility should check out this advice from Matt Herzberger. [...]

By: Weekly Links for April 4th, 2008 | .eduGuru

Weekly Links for April 4th, 2008 | .eduGuru — Fri, 04 Apr 2008 13:54:32 +0000

[...] thread started a week ago, I still think that if you didn’t read Matt’s post last week, Social media manager … hopefully coming to a campus near you, then you missed out. The comments lead to a great discussion and spawned this reply post by [...]

By: Web, PR, Admissions = Great Discussion « The Higher Ed Marketing Blog

Web, PR, Admissions = Great Discussion « The Higher Ed Marketing Blog — Fri, 04 Apr 2008 00:37:45 +0000

[...] I’d like is for you to go to his post, read it and the comments. Then come back [...]

By: Rob S.

Rob S. — Wed, 02 Apr 2008 13:53:33 +0000

It’s fun seeing what pics prospective students upload to a social network such as a Facebook “class of” group.

The pics are definitely more raw.

Building photos in a viewbook don’t typically show an entire parking lot filled with cars with a cloudy, grey sky in the background. Or a mailbox covered in snow. Or a very cluttered residence hall room…

And sometimes you realize certain campus features you overlook over time still catch a prospective student’s eyes.

By: Drew

Drew — Wed, 02 Apr 2008 02:21:35 +0000

Wow this is quite a discussion. I’ll say that I’m on the fence, leaning TOWARDS the importance of a social media presence.

Pros:
Great for metropolitan universities with few students living on campus. They can take their community home with them.

Great for potential students who want to forge real connections and get real answers from real students.

Cons:
Potentially bad for prospective students who see a university shamelessly trying to “invade” their social arena with an obvious marketing pitch.

It can be done right, then again it could be done wrong. If a campus DID staff a social media manager, then they’d better find the right person. Hire a moron and they might as well create a facebook group and populate it with official boring press releases and posed viewbook pics.

By: Tiffany

Tiffany — Tue, 01 Apr 2008 13:00:52 +0000

I think this is a great conversation. It’s really timely too! I come from a small school in Indiana (about 1,000) and we are just getting in on the ground floor of how to use technology to our best advantage. I’m in a very fortunate position though that my direct supervisor is so excited to use new media and try something out and give me some freedoms to check things out. Now, she may get grief from powers higher than her, but I doubt it. Also, this spring at our state organization meeting we’re having a presentation about this, along with a session at our fall meeting. I’m excited about all the prospects, and hope everyone can find an advocate on their campuses…

By: Shelley Wetzel

Shelley Wetzel — Tue, 01 Apr 2008 02:52:08 +0000

Matt, I totally agree with what you said, in so many ways. When I was hired at Salisbury University in 1997 as the first “official” webmaster, I came from a marketing communications background and became self-taught in web development. For over 8 years, I beat my head against the wall in trying to educate various constituencies on campus, including my two bosses – first the Dir. of PR (there is no marketing dept. on campus, god forbid!) and then the CIO – and got nowhere. The last 4 or so years, I paid my own way to go to AMA’s Symposium, CASE conferences and anything else to learn more and NETWORK with others that understood that you have to think “outside of the box” and even more so, like you’re a “business” (that was the worst word to say in higher ed), so I could bring all that info back, share and move forward. That was a joke; no one even asked me what I learned … so I did it for myself and why the eduWeb Conference strives to bring that to our attendees. Keep trying!

By: A-HA! « Confessions of a geek wannabe…

A-HA! « Confessions of a geek wannabe… — Mon, 31 Mar 2008 21:04:28 +0000

[...] in Higher Education. Then, there was this GREAT discussion this weekend about this topic over at Matt Herzberger.com. I read this after I had volunteered to plan this session. My ideas are to cover Student Blogging, [...]