Friday, March 28th, 2008...March 28, 2008
Social media manager … hopefully coming to a campus near you
I write this post with a bit of despair about how higher ed has dropped the ball. As a whole higher ed has seemed to have dropped the ball when it comes to all these new tools. It is blown off with the casual “that is for the kids” or “it’s just a fad” comment.
Now there are some who are capitalizing on this opportunity and using these tools to our advantage. I was reading Shel Holtz’s article “The social media manager debate,” and it got me thinking about how whenever I talk to higher ed communicators, I preach. We are marketing to the target market of most all social networks “college kids” so using these tools as a marketing/recruiting/communications tool seems like a logical step right?
Wrong. People look down on these tools. We have the same old “well we don’t control it” or “what if something bad is said” discussions. But the thing they overlook is that they are missing the discussion. The biggest problem with marketing is that marketing talks to people, when they could go full circle and listen making it a discussion. Social media tools make this discussion easier that ever. It takes more than just the “web guy” to stay on top of this, it takes the people who are recruiting college students to be out there and with their “feet on the pavement”. Social media has turned the tables. Users now have the power in the conversation and in the attainment of knowledge. We need to look to them, they have so much to give and offer us.
This is much more of a global idea than just higher ed. It takes real authentic interesting content to influence. You have sites like Digg where if your stuff isn’t relevant or exciting it won’t get “dugg”. There is no reason why we in higher ed can’t get our information duggor stumbled upon but we need to make it relevant and exciting not just marketing fluff. People see through that, including students.
So back to my original inspiration, in order to keep up with the buzz on your school you have a person that keeps up on this, or a team. The DotEduGuru wrote an article on tracking your school. Brad Ward talks about how to use comment tracking tools to follow your conversations. Mark Greenfield talks about a community management officer, which is the same general idea. When he asked
So I ask – does anyone know of a college or university who has created the position of CMO, Online Community Organizer, or Director of Social Media Relations? Does the above job description need to be altered for higher ed? How would this position relate to the web team?
A good example of how useful and pertinent these tools are could be the tornado at Union University earlier this year. When their site was down what did they turn to? Facebook.
Where do students spend most of there time online? Facebook. Where do students receive most of their personal communication? Facebook. How do students invite each other to social events? Facebook. See a trend here? Yet people still ignore these tools.
I think our goal should be to evangelize these ideas but we really need support and people to champion the idea with us. People that would be really helpful would include recruiters, advisors, pr/ media people and communicators. I could go on forever about this but we really need to push to get support. This is the real, authentic feedback the communicators beg for. Let’s help them use and accept it.
End rant
33 Comments
March 28th, 2008 at March 28, 2008
GREAT post. So dead on.
I just took this picture about 3 hours ago at an early registration event. The incoming freshmen have a summer assignment. When I saw the flyer tucked inside of the book, I nearly wept. So beautiful, and on my very own campus! haha :)
http://flickr.com/photos/bradjward/2369127714/
March 28th, 2008 at March 28, 2008
BRILLIANT Matt!!!
March 28th, 2008 at March 28, 2008
I’m just going to third what Brad and Joe have said. Simply spot on. My campus is very conservative in their adoption of technology. There was a Wired Campus article yesterday about whether professors are using the technology available to them. My staff is pretty open to utilizing these new technologies and see a definite use for them, but our professors need to get on board. My question to you Matt is do you feel it is more the administration that is holding things back, or is it the professors? And how can we get around having to have the same conversations with people over and over again?
March 28th, 2008 at March 28, 2008
Great stuff! and right on point
March 28th, 2008 at March 28, 2008
I agree with you completely. We’re doing an institutional Electronic Marketing and Social Computing Project right now (including a total web revamp), so I am totally pushing for the resources to get a position like this implemented here. I’m hoping that we can go from being way behind the curve, to actually being a leader in this area.
March 28th, 2008 at March 28, 2008
Well, I suppose we have to just keep on it. It’s become a broken record. I also noticed that, unlike us, lots of administrators like numbers and charts. I prefer experiences to number so I mix both when explaining. Get the few people that are excited to join in with you and get excited. Excitement get noticed, you can fake it and it’s infectious. Students will start to expect it as well. Provide examples of this genuine communication, good or bad, it’s from the horses mouth.
March 28th, 2008 at March 28, 2008
Woah… that just happened… I feel all weird like being called “The DotEduGuru”.
I think as we see in the comments that there are some of us that understand exactly where your hitting with this and realize that we are dropping the ball as an industry. Unfortunately we are the minority and minority isn’t even the correct word for it. We are the pioneers and the explorers. We see the potential revolutionary opportunities out there and because of our passion it drives us bonkers that we can’t convince the overall decision makers at our respected schools to see the opportunities that we are letting slip away.
I talk to people who are still hung up on Podcasting… PODCASTING! Podcasting is here and gone and only still has a place in certain niches. Blogs aren’t revolutionary anymore they are the norm.
How do we move forward without getting campus support, I don’t have all the answers, but educating is a start. I started my blog to connect with other Higher Education web people, but also to voice my concerns in a manor that my College can’t afford to completely ignore. I dig deep in analytical data because I’m interested, but also because it allows me to present factual data to the institution about what is really going on out there. I’m not making up or guessing that Wofford had 2.5 million visits last year I have the hard data to prove that this medium is communicating to people. Somedays I wonder if I’m making any progress or not, but blogging and sharing the progress with the rest of the Higher Education community that “gets it” does provide some comfort.
One day they will “get it” and by that day I can say go read my blog… we have a lot of work to do.
Wow that turned into an essay… I’m stepping down from the soapbox now.
March 28th, 2008 at March 28, 2008
Alright, I’m going to make a bold statement that I know you’re not going to agree with: I think you’ve become waaaaaaaaay too tunnel visioned with the social networking thing. I understand your point with this and agree with it in theory but I also think there are MUCH better things for a school to spend money on. Do you have a solid web team on staff? I’m talking a web communications manager, editor/writers, graphic designer, developer, project manager and maybe even a videographer at this point….and I would also say that your admissions office and your development/alumni relations office needs separate web teams as well for the major money making ventures any school has (tuition and fundraising). If you don’t have that base team in place, then you have no business spending your resources on that. Colleges get themselves in trouble all the time for skipping over the fundamentals. They want to give the bells and whistles, but they skip over the base functionality that users are looking for and expecting. (And even if you have that built, a much better tool for recruitment is going to be a spanish-speaking regional recruiter for Texas and Florida, particularly for school in New England and the midwest because that’s where the high school graduate population growth is going to be.)
Now, you know I agree with you that people shouldn’t look down on these things and that the “lack of control” issue they have is unfounded. And I do think that people at any institution should be on top of what people are saying about their institutions on the major sites. But it can be adequately build in to other positions. We all need to take about 10 steps back here and realize that we do not live in an ideal world and that there is only so much money to go around. You mention in the comments Matt that administrators like numbers and charts as though its a bad thing. They are doing their job and I think people in our position need to make a much better effort to speak the business language. Stories are great and completely relevant but if you don’t speak to bottom line results and how this expenditure, instead of other investments in infrastructure or technology or manpower, are going to get the most ROI for the institution, then why would you expect them to see it your way?
Ok sorry for the rant :-)
K
March 28th, 2008 at March 28, 2008
Karlyn, in theory I agree with your post. But I can only influence so much and staffing issues is not one of them. So I have to make due with the tools I have. I see these tools as being a new way to get to the students. I think it also gives up real feedback something that is hard to obtain. I definitely think higher ed web teams are understaffed and understood. I usually get tasked with anything on a computer. But it is hard to explain that this picture is more representative of a web team than the good old webmaster. The reason I think all these new sites are so great is people are able to do things for free that Microsoft would charge them 40K for, the free tool is also easier to use. So I like to educate people that these are really valuable tools. So you dissed my use of examples vs numbers. Think of politicians when they do there shout out to Joe from Cedar Rapids, Iowa who felt the hardship of blah, blah, blah. It puts a face on an issue. If I can make a real connection that is important. Numbers are great but I think more should be taken into account than just that. As far as ROI how do you prove it on most anything marketers do? A brochure, a web site? Kyle said his site had 2.5 million visitors last year. Did they print that many brochures? Prob not. So ROI on a website what is 10 million page views vs 1000 pageviews that we know lead to a new student at school? When the number means very little I would rather have a story.
March 28th, 2008 at March 28, 2008
Karlyn, you just won the gold star of the day for that comment. :)
Thanks for the reality check… going back to my education efforts and analytical data… the more proof and education you can provide then the easier it is to get the buyin and additional staff, support.
I tell people all the time… “Having a great website doesn’t mean anything if nobody is coming to it.” They just don’t get that. Social media does provide a new wrinkle to get people to visit and that is important.
March 28th, 2008 at March 28, 2008
@ Matt: Well you just contradicted yourself there because you’re suggesting this new position while also saying you can’t influence staffing issues. Of course you can influence staffing issues, just as much as you can influence any other major investment at your institution. Its about making smart and strategic recommendations to your senior management.
I’m not suggesting that you shouldn’t use these things (though I think their use is far more effective in some situations than others). Having been both an admissions counselor and an “interactive recruiter” I can say definitively that I don’t think social networks run by the institution are what’s going to “get students” for the most part. I think its GREAT once you’ve already gotten them. At this point they are super psyched and want to be engaged and it keeps them interested over the summer.
I didn’t dismiss the use of stories entirely. I said they were completely valid and frankly they should be used alongside numbers and charts. But not in place of. Everything has some sort of number that we can associate with it and we need to keep ourselves honest and acknowledge it. ROI is very provable, though it also comes with the * of it being a best guess most of the time. I’ll give you an example: When I was working at Norwich I actually tracked every student who had filled out an online application as a direct result of receiving an email urging them to apply through enrollment. At the end of the year, I was able to say definitively that 33% of the enrolled class applied directly as the result of an email message. Now, was that email the ultimate trigger of that application? Was that their deciding factor? “Well, I wasn’t sure if I was going to apply but now that I’ve got this email I’ll go for it!” Probably not for the majority but its still an influencer and therefore you can assign it a monetary value and calculate the ROI. Same with web visits or anything else – you can calculate a monetary value for a page visit or a conversion and get an ROI. Now, I would give that number alongside a story of a student or parent sending a note about how helpful all those emails they got were. It paints a fuller picture and only strengthens your position.
You might rather have a story but THEY would rather have numbers and if they control the MONEY than we have to play by their rules. Numbers make their eyes perk up and go “ohhhh this is ACTUALLY important!” A lot of us want to be rebels and not do that (and goodness knows I was guilty of that at one time a few short years ago) but ultimately we work for business people and if we bridge this communication gap, we’ll get our way more often.
March 28th, 2008 at March 28, 2008
Ok I think one aspect that has been lost in comments is the communication / PR portion. There are many nuances of this whole jungle we call the web including social media. When something is said about you, in any medium it should be an indicator. When someone start a facebook group called “The (insert name) building sucks, it was build before recorded history” that is an indicator that. Hey we have some people that are uphappy here. Would someone out and say that to the dean? Probably not, but throught this student voice platform we were able to learn about it. There was a center on my campus for gender / womens issues that was going to be closed down. Facebook was the medium that assembled the masses. Student banned together and it was not closed.
I think there is the facebook for the social aspect but we can also use social media as a mesaurement and keeping our finger on the pulse? I mean we are here to satisfy students and puts more butts in seats.
I think your ideas are founded but you have blown this up to more than the post was meant to be. I wanted to get out that social media is a viable medium for marketing. You brought in a myriad of problems in higher ed. I can good on for days about higher ed. There is the career path for a higher ed web person, which he had a good discussion on twitter today about. The fact that we are young and idealistic, but hey so is our next president:)
I will revisit this more, i have to head home. I will retweet it on monday and see what people think.
March 28th, 2008 at March 28, 2008
Matt, the point of my post (more or less) was that this is a job that could be built into another position and that resources are best used elsewhere. I’m a woman and am prone to go on a tangents every now and again, which I’ve clearly done as well. In regards to PR, you’re right that institutions should be listening to it and I acknowledged that. All too often, administrators will blame the person holding up the mirror for the poor reflection they see in it rather than addressing the issues that create the poor reflection in the first place. You and I completely agree on that. I just don’t think it requires a separate position. Hell I use to do it in half an hour over my morning cup of coffee. Usually there was nothing of interest. You’re passionate about the social networking thing, I’m passionate about encouraging web people in our industry to see things more strategically. Like I said, it will allow us to get our way more in the long run.
Have a good weekend :-)
K
March 28th, 2008 at March 28, 2008
One of the best discussions I’ve experienced!
March 28th, 2008 at March 28, 2008
Matt: “It takes more than just the “web guy” to stay on top of this, it takes the people who are recruiting college students to be out there and with their “feet on the pavement”.”
Karlyn: “.and I would also say that your admissions office and your development/alumni relations office needs separate web teams”
Heck, some colleges are lucky to have more than one person on the Web “team” for the whole college. OK, maybe some student workers tossed in, too.
Hybrid positions may be one solution, as Karlyn alluded to, and this is hardly a new idea. Literally *ten years ago* when I called around to small colleges looking for admissions openings, a common question was “Do you have experience with creating/updating Web sites?” They wanted someone to do recruiting AND Web work. Ten years ago…
The Web person/team within a college PR or IT office may not always be the best equipped to understand the subtle nuances of recruiting or fundraising (the bulk of revenue for most colleges and perhaps the best candidates for hybrid positions related to this discussion).
That is not to fault the Web experts – recruiting and fundraising simply aren’t their full-time niches.
Take a recruiter or fundraiser that has a knack for tech (and ideally a knack for writing) and has a few recruiting or fundraising seasons under their belt, and you might have an ideal candidate for a hybrid position.
This “hybrid” can take *some* of the Web burden off of the Web team by spearheading and maintaining Web efforts for their area of responsibility, freeing the Web team up for other work. (I’m not talking about hard-core Web programming/design for a “hybrid”, but Web content editing doesn’t seem out of line with some training, as well as e-mail campaign management, etc.). And the “hybrid” can also lean on the Web team for expertise and heavy lifting in programming/design. The “hybrid” will definitely take increasing interest in the Internet as it relates to their recruiting or fundraising niche.
The “hybrid,” funded within admissions or development/alumni relations, can also take on traditional recruiting or development/alumni relations activities, and focus some on new efforts such as social networking. Pragmatically, this seems like a more palatable position to get funded, and with perhaps a better ROI, as well.
If you’re a school using this scenario, admissions or development/alumni relations comes knocking on the door of their own employee when something isn’t updated on the Web, not the Webmaster’s door. I have to think that would be appealing to some Webmasters ;)
And, personally, I think social networking *can* move students from admitted to enrolled, and I say that based on experience and “story” type feedback. Significant effort needs to be put into it beyond a quick 15 minutes during the day, though, and who can ultimately say that a 5-10% increase in yield or lower-than-projected discount rate can be attributed to a social network, or other efforts? Ultimately, does someone have the time/approval to put in the necessary effort to make social networking work, and where is the tipping point for that return on effort?
For social networking and alumni relations, a more casual approach can perhaps be taken, since there aren’t enrollment deadlines. Furthermore, an alumni Facebook group doesn’t have to have a lot of wall posts and discussion topics to be effective – the mere presence of the group allows alumni to find long-lost friends and in that way reconnect with their alma mater.
March 28th, 2008 at March 28, 2008
Kyle: “Karlyn, you just won the gold star of the day for that comment. :)”
Yet Karlyn’s blog http://www.karlynmorissette.com/ isn’t in the http://www.bloghighed.org/ blogroll.
Hopefully that is just an oversight and not a conscious decision.
Karlyn is opinionated (sorry if you take offense to that, Karlyn, but I don’t get the sense you will), but higher education is supposed to celebrate diverse voices, isn’t it?
March 30th, 2008 at March 30, 2008
This is a great discussion. I am one of the lucky ones who has sufficient resources to fully utilize emerging technologies.
I came across this great post from Jeremiah Owyang called “How to evolve your irrelevant corporate website” (http://www.web-strategist.com/blog/2007/05/29/web-strategy-how-to-evolve-your-irrelevant-corporate-website/)
He says ” … we’re tired of the corporate website and all its happy marketing speak, stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release, the happy customer testimonials …”
This was written almost a year ago and still rings true, and is certainly applicable to higher ed.
Also, let me second the idea of adding Karlyn to BlogHighEd.
March 30th, 2008 at March 30, 2008
Rob, getting a gold star is like winning a Schrute buck or a Stanley nickel (that’s an The Office references for those that don’t know what I’m talking about). It has absolutely no value, but every now and then someone gets one for making me think a little. :)
March 31st, 2008 at March 31, 2008
After having a weekend to think about this again I wanted to regather my thoughts. I think the original essence of this post was lost in the comments that followed, which I helped fuel with might heavy caffeine diet on Friday. The central theme I was getting at was not even necessarily advocating for a position (IE Social media manager) I really didn’t even talk about it. But more making awareness of social media as a multi use tool for marketing, recruitment, research and various other uses in higher ed. Not only for us as marketers, communicators, recruiters or what have you. Nor do I advocate for social media to do way with any other marketing tools. I think it should be part of an integrated marketing approach.
My intention was to show the usefulness of SM for a true discussion, that sometimes marketers are not very successful in having. I reference this when I talked about the idea of a conversation vs talking to a student, client or consumer of your good or service. It has the ability to provide real feedback.
There is also the ability to keep up with the discussions people have about you a great example of this is Brad Ward’s post about a student on Live Journal that wrote an open note about how they couldn’t attend the school because it was to expensive. Now had Brad not been attentive and tapped into what was being said about his school this conversation would not have happened. This is the kind of experience that make a person a true advocate for your school even is that person doesn’t get it. They will say, that is a great experience I had with Butler University.
The social media manager was more of a metaphor that we need to look into these tools and take them seriously, from a marketer to an administrator or a recruiter. Also the change from the what we say is the only thing people hear mentality. These tools can be very valuable and I think the “web guy” is the person who will need to make that push.
March 31st, 2008 at March 31, 2008
aww, late to the party even though you twittered me
: )
Great discussion!
Yes, please, more opinions and discussion about these topics. . . I’m very excited to feel and see the higher ed learning community come together (to talk, echo chamber, disagree, what ev.). And it’s because of social tools . . .
What’s great about social tools in the institution, unlike initiatives of a few years ago, is that they are cheap, if you get it.
There’s little to no cost in money (for the tools) and low cost in time (if you already understand.) What is expensive, in time and money if you bring in training, is trying to help the university get it.
Then your discussions matter – in fact are essential.
The difference between adaptive change and technical change is extremely useful – an it really helps with the frustration to figure out if you are looking for adaptive or technical progress.
Here’s a quick intro if you’re not yet familiar with the distinction:
http://www.cambridge-leadership.com/adaptive/index.php4
March 31st, 2008 at March 31, 2008
@Matt: I suppose I would say that any counselor worth their salt won’t have to go onto a student’s blog to find out if they are having issues with financial aid. That’s part of the job of being a counselor – you keep in touch with your students to make sure they are always on track. You learn how to ask the right questions to identify any problems up front and if a student is open enough to write a blog about the subject, then I’m sure they would have also told their situation to their counselor in person had they been asked. You can’t view the web in a vacuum. You have to look at it in the context of every other business process that is going on.
March 31st, 2008 at March 31, 2008
@Karlyn, that makes an assumption the counselor has been able to correspond with the student via phone or even IM or e-mail. And if the student has already ruled the school out due to cost, there’s a good chance they are screening attempts by the college recruiter to reach them.
Workloads of college admissions counselors vary significantly between schools and sometimes even within a school. Not sure what your applicant workload was as a recruiter. It’s tough to keep in touch with all kids if you are individually dealing with 400 applicants, much less 1,400 or more.
And there are other variables, as well. Some college counselors spend significant time trying to get prospective students to apply (which obviously takes away time communicating with applicants), while a counselor at another school may work primarily with students that have already applied. Some colleges use significant discounting to yield students, while others might not take that approach… It all depends on the needs and staffing of the college.
Having recruited at a private college I basically assume that all students are concerned about cost unless I hear their parents say otherwise ;) Even with that assumption, it’s tough to have one-on-one conversations with them all about cost and financial aid.
Social media is, of course, another potential conversation point and/or means of gaining recruiting intelligence about a student. If a Google alert turns up the prospective student that posts in a personal blog that they want to attend but can’t afford it, the *effort* hasn’t been that extensive.
(I think I may have had that person’s admissions counselor “innocently” call the student instead of posting directly on his blog, but that is a whole different conversation that would likely yield different viewpoints.)
Is there a line to draw? Is it ok to stumble across something like this via a Google alert, but not OK to Web search an applicant’s screen name/first part of their e-mail address to uncover their blog or forum posts and target recruiting efforts based on what you uncover? If the former is OK but not the latter, where is the distinction?
March 31st, 2008 at March 31, 2008
@Rob – Well of course it makes that assumption but if the student is taking the time to write an open letter in their blog to the school then I’ll bet you all the money in my pockets that its a very valid assumption to make. Say the student got an email from their counselor saying “Hey, just checking it. Have you received your financial aid package yet? How did it work out for you? Is there anything else I can do?”, which was a pretty boiler plate email/phone call that I made when I was a counselor….if the student is REALLY excited about the school then they would open it and respond. Like I said, it’s about asking the right questions. Plus at this point, this student obviously HADN’T ruled out the school yet completely or else they wouldn’t have taken the time to write the letter. You’re right that every school works differently but I’ve also maintained caseloads of 500+ before (and right now the average caseload is less than 400) and could have told you anything about any one of my students at a moments notice. It can absolutely be done. The kids that are writing the blogs aren’t the ones that are hard to get a hold of – that was a failure on the part of the counselor.
March 31st, 2008 at March 31, 2008
[...] in Higher Education. Then, there was this GREAT discussion this weekend about this topic over at Matt Herzberger.com. I read this after I had volunteered to plan this session. My ideas are to cover Student Blogging, [...]
March 31st, 2008 at March 31, 2008
Matt, I totally agree with what you said, in so many ways. When I was hired at Salisbury University in 1997 as the first “official” webmaster, I came from a marketing communications background and became self-taught in web development. For over 8 years, I beat my head against the wall in trying to educate various constituencies on campus, including my two bosses – first the Dir. of PR (there is no marketing dept. on campus, god forbid!) and then the CIO – and got nowhere. The last 4 or so years, I paid my own way to go to AMA’s Symposium, CASE conferences and anything else to learn more and NETWORK with others that understood that you have to think “outside of the box” and even more so, like you’re a “business” (that was the worst word to say in higher ed), so I could bring all that info back, share and move forward. That was a joke; no one even asked me what I learned … so I did it for myself and why the eduWeb Conference strives to bring that to our attendees. Keep trying!
April 1st, 2008 at April 1, 2008
I think this is a great conversation. It’s really timely too! I come from a small school in Indiana (about 1,000) and we are just getting in on the ground floor of how to use technology to our best advantage. I’m in a very fortunate position though that my direct supervisor is so excited to use new media and try something out and give me some freedoms to check things out. Now, she may get grief from powers higher than her, but I doubt it. Also, this spring at our state organization meeting we’re having a presentation about this, along with a session at our fall meeting. I’m excited about all the prospects, and hope everyone can find an advocate on their campuses…
April 1st, 2008 at April 1, 2008
Wow this is quite a discussion. I’ll say that I’m on the fence, leaning TOWARDS the importance of a social media presence.
Pros:
Great for metropolitan universities with few students living on campus. They can take their community home with them.
Great for potential students who want to forge real connections and get real answers from real students.
Cons:
Potentially bad for prospective students who see a university shamelessly trying to “invade” their social arena with an obvious marketing pitch.
It can be done right, then again it could be done wrong. If a campus DID staff a social media manager, then they’d better find the right person. Hire a moron and they might as well create a facebook group and populate it with official boring press releases and posed viewbook pics.
April 2nd, 2008 at April 2, 2008
It’s fun seeing what pics prospective students upload to a social network such as a Facebook “class of” group.
The pics are definitely more raw.
Building photos in a viewbook don’t typically show an entire parking lot filled with cars with a cloudy, grey sky in the background. Or a mailbox covered in snow. Or a very cluttered residence hall room…
And sometimes you realize certain campus features you overlook over time still catch a prospective student’s eyes.
April 3rd, 2008 at April 3, 2008
[...] I’d like is for you to go to his post, read it and the comments. Then come back [...]
April 4th, 2008 at April 4, 2008
[...] thread started a week ago, I still think that if you didn’t read Matt’s post last week, Social media manager … hopefully coming to a campus near you, then you missed out. The comments lead to a great discussion and spawned this reply post by [...]
April 4th, 2008 at April 4, 2008
[...] The part I feel is missing from the whole report is the qualitative “ease” of the application process. Many applicants begin the process, but back out once they see how cumbersome everything is. This is particularly true of submitting creative materials. Most universities are almost impossible to apply to. As a side note, universities wanting to really help their visibility should check out this advice from Matt Herzberger. [...]
July 22nd, 2008 at July 22, 2008
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October 2nd, 2008 at October 2, 2008
[...] their Return on Investment, or ROI. In my now infamous debate with Matt Herzberger on his blog on Friday, the subject of how you measure ROI for things that are not so easily quantifiable came up. The [...]