Thanks to those of you who attended my talk on Social Media press releases. I’m sorry the projector didn’t work but I think the discussion was very helpful. I have loads and loads of information so I will share a bit for you. For starters here are my slides.

Here is a great video that reiterates most of the points i had.

Here is the SMPR template I refered to
http://www.shiftcomm.com/downloads/smprtemplate.pdf

Here is the defacto site about SMPRs’
http://www.socialmediarelease.org/

Here are some good examples of other SMPR’s:

• Ford Motor Company
• Gatorade
• Doritos
• NutriSystem
• Geocommons

If you would like to read further here are the sites I used to learn about Social Media press releases.
http://del.icio.us/mherzber/smpr

I think the main things to remember about SMPRs’ is

• They don’t have to replace the old school press release, they can work in unison
• This template is just that, that idea is to make an enhanced experience with multimedia
• This enables a conversation about your business to happen and you can get really feedback.
• It allow people to get to useful information in a quick short easy to digest format.
• Gets your media more views via multiple mediums and sites, which in turns get you in front of more people

Please feel free to ask any questions or leave comments below. Or you can email me at mherzberger [at] gmail [dot] com. I’m always will to help so feel free to ask. You can also get great info about interactive marketing at http://bloghighed.org.

I’ll finish with one last video that cover the points in a fun manner, Thanks - Matt

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